We design the Go-To International Market
Plan
The strategic and
tactical aspects of delivering and supporting a product or service offering in
an international marketplace. This includes product specification, pricing,
distribution, marketing communications, sales, after-market support, and
customer experience management. Planning is an essential
part of developing a successful international business. It is a process that
examines a business in relation to:
Generally it
follows the process of:
- The company's market assessment
- Generation of achievable objectives
- International strategy development
- Evaluation of alternative strategies
- Operational programs supporting the strategy